ECOMMERCE GROWTH LEADER
Building, Optimizing & Scaling eCommerce Businesses
SHOPIFY
Store Setup & Optimization
ECOMMERCE GROWTH
More Traffic, More Sales
DIGITAL STRATEGY
From Insight to Execution
AI COMMERCE
Smarter eCommerce Solutions
EXPERIENCE ACCROS DIGITAL COMMERCE CHANNELS
ABOUT ME
Turning eCommerce ideas into Real Growth
I'm Sherif El Aggan, an eCommerce and digital growth leader with 14+ years of experience building and scaling online businesses across the GCC.
I combine Shopify, digital marketing, marketplace strategy, merchandising, data and technology to turn eCommerce operations into scalable growth engines.
STRATEGIC THINKER
GROWTH FOCUSED
HANDS-ON EXECUTION
GCC EXPERIENCE
Commercial Thinking Backed by data
From Strategy to implementation
Focused on revenue & customer growth
Regional eCommerce & Marketplace experience
SHOPIFY
Store setup, merchandising, conversion optimization, integrations and ongoing growth — designed around commercial outcomes.
01 / STORE SETUP
02 / CONVERSION
03 / MERCHANDISING
04 / ANALYTICS
Store Setup
Conversion Optimization
Merchandising
Growth & Analytics
Structure, navigation, collections and storefront optimization.
Improve customer journeys, product pages and checkout performance.
Collections, product organization, promotions and onsite merchandising.
Performance tracking, testing and continuous optimization.
SERVICES
I help eCommerce businesses turn strategy into execution across Shopify, digital marketing, marketplaces and commercial growth.
01 / SHOPIFY
02 / DIGITAL MARKETING
03 / MARKETPLACE
04 / STRATEGY
Shopify Solutions
Digital Marketing
Marketplace Growth
Strategy & Consulting
Build, optimize and improve Shopify stores around customer experience and commercial performance.
Connect paid media and digital acquisition with measurable eCommerce growth.
Manage and optimize marketplace channels to improve visibility, merchandising and sales opportunities.
Turn eCommerce challenges into practical strategies, processes and measurable actions
Store Setup & Design
Theme & UX Optimization
App Integration
Conversion Optimization
Ongoing Support
Google Ads
Meta Ads
Retargeting
Performance Analysis
Campaign Optimization
Talabat
Boutiqaat
Amazon
Product Listing & Optimization
Promotions & Campaigns
Growth Strategy
Data & Analytics
Merchandising
Process Optimization
Team Training
ECOMMERCE TECHNOLOGY & INTEGRATION
I combine eCommerce growth expertise with hands-on experience in Odoo and nopity integrations, ensuring a seamless connection between the online store and core business operations.
01 / SHOPIFY
02 / Odoo ERP
03 / SHOPIFY x ODOO
Storefront & Growth
Business Operations
Seamless Integration
Store setup, merchandising, UX, conversion, optimization and ongoing growth
Product data, Inventory, customers, orders & operations work flows.
Connecting the storefront with ERP processes for real-time, accurate and efficient operations.
15+ YEARS OF EXPERIENCE
Key milestones across global and regional companies, building eCommerce, marketplaces and integrated digital commerce ecosystems.
Amazon.com / Souq.com
Odoo SA - Simplit ME
TrueValue
Business Development Manager
Business Advisor
eCommerce Manager
Managed key accounts and partners
Drove marketplace growth
Gained deep experience in eCommerce and marketplace operations
Advised businesses on
Odoo ERP solutionsWorked on eCommerce and retail integrations
Supported digital transformation
Built and scaled the eCommerce channel
Managed product catalog, promotions and UX
Drove online revenue growth and digital strategy
Managed key categories
Developed commercial strategies
Worked on assortment, pricing and supplier management
Leading eCommerce strategy and operations
Driving online growth across multiple channels
Enhancing customer experience and commercial performance
Tawseel.com
Al Nasaem Cosmetics
Category Head
eCommerce Manager
2011 - 2016
2016 - 2019
2020 - 2024
2024 - 2025
2025 - Present
AI COMMERCE
Combining eCommerce experience with AI, automation and data to build smarter, more efficient digital commerce operations.
TrueValue
AI-POWERED MERCHANDISING
Business Advisor
eCommerce Manager
Smarter product organization, recommendations, content and promotional opportunities.
Advised businesses on
Odoo ERP solutionsWorked on eCommerce and retail integrations
Supported digital transformation
Built and scaled the eCommerce channel
Managed product catalog, promotions and UX
Drove online revenue growth and digital strategy
Managed key categories
Developed commercial strategies
Worked on assortment, pricing and supplier management
Leading eCommerce strategy and operations
Driving online growth across multiple channels
Enhancing customer experience and commercial performance
Tawseel.com
Al Nasaem Cosmetics
Category Head
eCommerce Manager
Connect with me for executive advisory and operational leadership tailored to your GCC retail ambitions.