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Commercial Transformations. Proven Growth.

Fourteen-plus years of direct GCC operator experience scaling regional eCommerce engines on Shopify, combining board-level strategy with hands-on commercial execution.

Selected Engagements

Impact Across Regional Retail

GCC Fashion & Beauty

Transformation Frameworks

Implemented strategic frameworks across regional fashion and beauty brands, driving significant market share expansion and operational efficiency.

Marketplace Integration

Audience Expansion

Designed and executed marketplace integration strategies that expanded total addressable audience and unlocked new revenue streams for enterprise clients.

Performance Architecture

CAC Optimization

Rewrote performance architecture to dramatically lower customer acquisition costs and improve lifetime value across diverse digital ecosystems.

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